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If you are using Chrome, click the red hand button at the top right of the screen:
Then select: Don't run on pages on this site
If you do it correctly, the red hand will turn to green and you will no longer see this message.
When you are logged into Vampire Rave, the system keeps track of what pages you view. If you've never viewed a particular Vampire Database listing, it will be marked as NEW on the Vampire Database section page that you're viewing.
Once you view the listing, it will no longer appear as NEW.
You should not confuse NEW with UNRATED. When a page is NEW it means you have never viewed it. When it's UNRATED, it means just that - you haven't rated the listing.